Stakeholder Communication Plan (Template – Advanced)

The Stakeholder Communication Plan Template is a structured tool to plan and execute effective communication with stakeholders involved in an improvement initiative. It helps articulate communication objectives, identify key stakeholders, determine appropriate messages, select communication channels, and establish timing and frequency. The template ensures that communication is tailored to each stakeholder’s needs and objectives.

How to Use the Template:

1. Stakeholder Identification:
   • List each stakeholder or stakeholder group involved in the improvement initiative.
2. Communication Approach:
   • Categorize stakeholders based on their importance and level of involvement, using terms like critical, major, significant, or minor. Decide on the communication approach accordingly.
3. Key Interests and Issues:
   • Identify and document the key interests and issues relevant to each stakeholder. Understand their concerns and priorities.
4. Current Status and Desired Support:
   • Assess the current status of each stakeholder in terms of support or opposition. Define the desired level of support and any necessary improvements.
5. Roles and Desired Improvement:
   • If applicable, specify the roles of each stakeholder and outline any desired improvements in their engagement or support.
6. Actions Desired:
   • Define specific actions desired from each stakeholder, if applicable. This could include tasks, collaborations, or other contributions.
7. Messages Needed:
   • Articulate the key messages that align with the communication objectives for each stakeholder. Be clear about what you want to achieve with each message.
8. Action and Communication Plan:
   • Outline the specific actions and communication steps needed for each stakeholder. This could include meetings, presentations, emails, or other forms of communication.